Social media04 / 11
Gorella Games
The story is in the cards.

The story
Characters and patterns from the playing cards become the starting point for a story-led social campaign.
- Client
- Gorella Games
- Focus
- Social media
The campaign draws on the world already present in the games. Familiar characters and visual patterns move from the cards into social content.
The result is an interactive creative direction designed to invite attention and participation through storytelling.









